Whenever I sign-up a new web client, sooner or later they get the "Digital Garden" talk. It's a metaphor, to explain the importance of keeping your site current. In case you've missed this talk, here it is...

The Digital Garden

A web site is an investment. Done well, it is a powerful marketing tool, tirelessly promoting your business 24/7.

On the other hand, if it is hastily conceived or poorly executed, it can actually work against you, turning off potential customers.

It is helpful to think of your website as something living; a digital garden of sorts. And like a real garden, with proper care and feeding, your website will grow and mature over time. Ignore it, however, it will wither and die over time − stale content quickly erodes the credibility and relevance of your site, and therefore the your site, truly will wither.

The gardener of a website, is its content owner, or owners – very likely this is you!

So, in order to to protect your investment, you must allocate time and resources to the care and feeding (fresh content) of your digital garden.