Designing better outcomes by design.
In The Beginning...
Before tablets were commonplace there was the original iPad. Before there were smart phones in the hands of hundreds of millions of men, women and children around the globe, there was the iPhone. Remember the comments? "A glass phone? Are you kidding?"
Both the iPhone and iPad were game changers, quickly mimicked by their competition. But long before long before either of these products saw the light of day, there a was a vision. And that vision was given form through a vision-video...
An Approach To Prototyping That Sells
When it comes to web and mobile application development, it seems to me that many entrepreneurs and product teams are often too anxious to develop (coding implied) a proof of concept (POC) and much less interested in understanding the problem space or seeking user validation of a product’s viability.
Jumping into a coded solution prematurely is not only expensive, but far less flexible and for these reasons, less likely to be considered disposable.
Disposable is a key tenet of rapid prototyping. The other tenets are Fast, Efficient and Enough...
In this post I briefly share my experience and philosophy about supporting freelance communities and some practical advice for nurturing their ecosystems.
The Case For Freelance Symbiosis
I am no stranger to either freelancing or hiring freelancers. In fact, throughout my career, the companies I have founded and the projects I have managed have largely been staffed by freelance contractors. Recently, I calculated their number to be in excess of 1250 individuals.
Freelance is not for everyone, but for those who can make it work...
Not So Obvious
When I say, "Presentation matters", you might scoff, believing this to be so obvious, it doesn't bear mentioning. But, in fact, it does.
As design professionals we grow accustomed to developing ideas and reviewing work in progress. We “see” the comp or the rough idea in our mind’s eye for the finished work it will become. And at times we mistakenly project our comfort level onto others, assuming they can also see through the reality of work in progress to envision the finished product as we “see” it.
The truth is, no matter how carefully you position the work as “not finished”, “in-progress”, etc., people form opinions based on what you show them; not what you tell them it will be...