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A Beginner’s Guide to SEO in 2020!?!?

For those of us who have been involved with websites for some time (1995?), it is easy to forget that every day there are newbies to every topic under the sun… It’s in this spirit that we share this SEO primer...

Life-hardened Founder’s Advice 

This post is written as a shout out to passionate entrepreneurs everywhere who may be struggling to finance their venture. And while this “Dutch Uncle” advice may sound like heresy to some, it is informed by personal experience launching multiple businesses, as a mentor of more than 100 companies at the Nashville Entrepreneur Center, and to a lesser extent as the Agency of Record for numerous startups over the years.

Let’s start by acknowledging that as entrepreneurs and startup founders, we have all bought-into the mindset of stay the course, soldier on, and don’t accept “no” as an answer...

Local Search Success Requires a Strong Digital Presence

To succeed today, every business in the world needs a strong digital presence. Like street signs or billboards do offline, a digital presence ensures that customers searching online will find their way to your local business. To assure this, you must be deliberate in crafting and adopting a local search strategy. 

Learn to Use Your Smartphone’s Photo Editing Features for a Perfect Profile Pic!

In my last blog on creating the perfect profile picture, I linked to a few free photo editing options and suggested the best way to create a flattering, natural photo was to adjust brilliance, highlights, shadows, and color temperature. It’s incredibly easy to over-edit a photo and to walk away from it looking like a caricature of yourself...