Not So Obvious
When I say, "Presentation matters", you might scoff, believing this to be so obvious, it doesn't bear mentioning. But, in fact, it does.
As design professionals we grow accustomed to developing ideas and reviewing work in progress. We “see” the comp or the rough idea in our mind’s eye for the finished work it will become. And at times we mistakenly project our comfort level onto others, assuming they can also see through the reality of work in progress to envision the finished product as we “see” it.
The truth is, no matter how carefully you position the work as “not finished”, “in-progress”, etc., people form opinions based on what you show them; not what you tell them it will be...