Our  Blog

You Only Get One Chance At A First Impression

Maybe you’re thinking that the title of this blog (and the answer it implies) is mere hyperbole. Nope. Still, there seem to be plenty of entrepreneurs who disagree. They insist, against all evidence to the contrary, that DIY marketing is a great way to gain market share while saving the company money. But in reality, amateur marketing almost never turns out to be a good use of precious resources. And chances are these efforts can actually do lasting harm to your business and its reputation. Allow me to explain...

Investing In Remote Culture

If you’re wondering how the Hollywood Christmas Parade photo above relates to MojoMediaPros, or to investing in remote-team culture, read on. We’ll get there – I promise. 

Among other, even less pleasant challenges, 2020 will be remembered as the year everyone learned how to work from home — the year of Zoom, as it were. The majority of remote workers were thrust into this new reality practically overnight. Most had no say in the decision, much less any advance warning. Making the transition seems to have been much harder for some than others. 

I’m one of the lucky ones...

Digital nomads are reinventing the traditional home office, and I am one of them.

Ever look at your home office and think: “I could take this on the road”? That’s exactly what my husband and I thought at the beginning of 2019. One puppy, one wedding, and just about one year later, we have taken our work/life balancing act out on the road and are living out our dream life via one big road trip.

Digital nomads are pushing the next evolution of what a traditional home office looks like, and I am one of them...

There are Always Challenges in UX Design, But Not Always the Ones You’d Expect

Healthcare is certainly an industry where innovation is lacking, and not for lack of trying. The industry is slow-moving and always a little hesitant to react, understandably, as there are often many repercussions if done wrong. One such company doing its part, however, to shake things up a bit and introduce a new way to add value to the lives of medical professionals and the systems that employ them is Flexwise Health...

Domain Names — Way More than Branding

Having created websites and providing digital services to clients for the past 25 years, I feel like I’ve seen it all, including a lot of unnecessary drama around domain ownership and registration.

Let’s face it, these days your online domain name is probably the most critical aspect of your company’s identity. Not only is it the essence of your online brand, but when you factor in email communication, online sales activities, internal collaboration, and intranet resources, it’s no stretch at all to say your domain name is at the very core of your company operations...

Introducing SmartStart — Comprehensive Digital Marketing For Modern Businesses

Earlier this year, I wrote a piece titled Entrepreneurship in the Face of Crisis for the MojoMediaPros blog. In it, I mentioned that we’ve been working on something pretty special. Well, it’s finally launched, and we’re pretty excited...

When everything becomes a little too comfortable and controlled, it’s easy to produce work that’s devoid of surprises.

Humans are very adept at falling into ruts. The more we do something, and the better we get at doing it, the greater the inclination to keep on doing it the very same way. We tend to repeat actions and patterns that evoke positive responses from others. Which can be a good thing — for a while anyway...

How Marketing Automation Can Grow Your Business

Marketing is essential in making a business successful. Thanks to advances in technology, business owners now have more options than ever when it comes to marketing their business to attract new customers. One powerful tool that more and more business owners are using is marketing automation...

Free Tools to Improve Your Digital Marketing Prowess

Google Analytics is one of the best free tools that you can arm yourself with when you’re trying to understand why your website visitors act the way they do. Any business owner should be able to speak to what’s happening on their website. Even if you have seasoned professionals managing your digital marketing... 

The Gift of Adversity

The 2020 Coronavirus crisis and worldwide COVID19 pandemic, has grabbed our attention like nothing in our lifetime... For business owners and entrepreneurs, the notion of “business, as usual”, is not only impossible, it is hard to imagine when things will return to “normal” and what the new norm may feel like. But that in itself is not all bad...

A Freelancer’s Perspective on Quarantine Readiness

As a freelance designer who works from home, I've basically been living in quarantine for years. In my solitude, I've had plenty of time to find ways to make it as pleasant as possible.

A Beginner’s Guide to SEO in 2020!?!?

For those of us who have been involved with websites for some time (1995?), it is easy to forget that every day there are newbies to every topic under the sun… It’s in this spirit that we share this SEO primer...

Life-hardened Founder’s Advice 

This post is written as a shout out to passionate entrepreneurs everywhere who may be struggling to finance their venture. And while this “Dutch Uncle” advice may sound like heresy to some, it is informed by personal experience ...

Local Search Success Requires a Strong Digital Presence

To succeed today, every business in the world needs a strong digital presence. Like street signs or billboards do offline, a digital presence ensures that customers searching online will find their way to your local business.

Learn to Use Your Smartphone’s Photo Editing Features for a Perfect Profile Pic!

In my last blog on creating the perfect profile picture, I linked to a few free photo editing options and suggested the best way to create a flattering, natural photo was to adjust brilliance, highlights, shadows, and color temperature. It’s incredibly easy to over-edit a photo and to walk away from it looking like a caricature of yourself...

Learn to Take a Beautiful DIY Profile Picture Every Time!

With the ease and access of smartphone cameras (not to mention the ever-increasing quality of them) it’s easy to believe everyone a photographer. When an employer wants a current headshot, though, that pretense can splinter! Here are some of the best ways to guarantee a gorgeous headshot.

Get Ahead of the Season and Drive Your Holiday Sales

It might seem like the holiday season is far off, but with the 4th of July officially in the rearview mirror, there’s no better time to start planning. Let’s take a look at major themes you can focus on with your holiday campaigns...

Embracing Process

For some people, especially creatives, the word process conjures up mental pictures of onerous and creativity-stifling hurdles. These are likely the same people that see household budgeting as a hassle. In both cases, nothing could be further from the truth. Just as budgeting can be the gateway to financial freedom, process must be embraced as a creative enabler...

MojoMediaPros Events Calendar – Your Guide to Connecting with Creatives in Nashville

Boasting a reputation as a hub to tech startups and creatives, Nashville is buzzing with many supportive meetups and networking opportunities. On any given week, you can find pockets of cross-discipline creatives gathering all across the city. So many in fact, it’s hard to keep up! No worries, Mojo has you covered! Check out our NEW Mojo Event calendar!

3 Quick Copywriting Tips for the Novice Content Writer

From time to time, your business may require experts from your team to create content such as blog articles, email or website copy. Here, we’ve put together 3 quick tips for novice content writers on your team to seamlessly align with brand standards.