Back in the early days of the world-wide-web, long before the release of the first smartphones, websites were designed strictly for desktop computer screens and the HTML structure was fairly simple. Today, things are radically different...
PWA Primer: The Promise and The Emerging Reality
Recently, I spoke at Craft Content 2019. My topic was "Progressive Web Apps commonly referred to as PWAs.”
Good user interface (UI) design will often favor one over the other to meet the needs of the intended user.
Designing a good user interface (UI) is key to the success of any software application. While people may expect products to be easy-to-learn and easy-to-use, this isn’t always the goal of an effective UI. In fact, the two concepts are more often than not in direct opposition to one another.
While interests and trends change, your digital footprint is a legacy that will remain for years to come.
Whether you’re a student, entrepreneur, community leader, politician, or anyone in-between, it’s important to be intentional about understanding and curating a positive digital footprint.
Secret Strategies for Savvy Website Deal‑Seekers
Everyone wants a deal and website shoppers are no exception. And deals can be had IF you are committed to the process.
Here are the top 10 strategies to save you money on a new website...
Digital media lessons that have withstood the test of time.
This article is inspired by a talk I gave nearly three decades ago in the early days of interactive media. It was February of 1992 and I was leading a team of designers and programmers at a think tank imaginatively named GTE Imagitrek...
Grow Your Email Marketing With Our Landing Page Best Practices
Email can be the hardest working tool in the digital marketer’s toolbox. When done right, it can also be the most effective. After all, a monthly email newsletter is a great way to stay connected with your customers, and it doesn’t have to be a lot of work...
Our CSS Expert Shares 7 Use-cases to Raise Your CSS I.Q.
Cascading Style Sheets, or CSS, as it is commonly referred to, is the coding language we website developers use to create the look and feel of your website. I've been using CSS for the better part of two decades. During that time there have been dramatic changes and improvements in how CSS works within websites. At MojoMediaPros, we value quality CSS to improve visual interest and usability across all devices...
A Digital Marketing Pro Breaks Down Social Media Best Practices For Entrepreneurs
Social media has become so ingrained in our society, we might be tempted to assume it’s a “fun” tool to utilize when time allows – especially when it comes to marketing your business. However, taking your business digital will require a significant investment of forethought and planning if your social media strategy is to be effective...
FREE Download: Practical Tips On How to Plan Your Startup Marketing Budget
One of the fun things I get to do is mentor at the Nashville Entrepreneur Center. Over the course of several years mentoring many founders, I’ve come to understand how little practical understanding many first-time founders possess when it comes to establishing a marketing budget for their startup...
Local entrepreneurs, officials, and thought leaders tell us what makes Nashville special.
We at MojoMediaPros love the fact that we live and work in Nashville!
The city has been growing by more than 100 people a day, thanks in part to its affordable cost of living and that strong sense of community. Nashville is well-established in the health care and music industries. Its tourism sector is booming...
Nation1099 Report Highlights the Challenges of Freelancing
It’s no secret that MojoMediaPros supports the greater freelance community. Nearly all of our Pros are independent contractors. So we were intrigued to see a recent report that shines a light on the growing gig economy.
According to The Career Freelancer Status Report 2018, many full-time freelancers say they’re satisfied with their career...
Strategic Marketing Investment Continues to Pays Dividends
Stop us if you’ve heard this before — an investment in a well-designed website is money well spent.
We know, we know. We do web design. So, of course, it’s in our self-interest to say this to our clients. But, what if we told you that a website we designed five years ago just received an industry top honor for best in website design? Yes, really ...
New Orleans 2018
#CollisionConf, @CollisionHQ
The fifth annual Collision conference was held April 30 - May 3, in New Orleans, LA., The event is one of the fastest growing tech conferences in North America, including more than 25,000 attendees and 500 global media. I was in attendance this year and I thought I’d share my trip report for those of you who are curious about the event and were not able to attend.
Craft Content 2018 Presentation
I recently had the pleasure of speaking at Craft Content Nashville 2018. The talk I presented was an update and elaboration an article I posted in 2015, "Nurturing the Freelance Ecosystem". This new presentation touches on the mega-trend of the Gig Economy and shares some interesting statistics.
Watch the video and access the slides...
In The Beginning...
Before tablets were commonplace there was the original iPad. Before there were smartphones in the hands of hundreds of millions of men, women, and children around the globe, there was the iPhone. Remember the comments? "A glass phone? Are you kidding?"
Both the iPhone and iPad were game changers, quickly mimicked by their competition. But long before either of these products saw the light of day, there a was a vision. And that vision was given form through a vision-video...
An Approach To Prototyping That Sells
When it comes to web and mobile application development, it seems to me that many entrepreneurs and product teams are often too anxious to develop (coding implied) a proof of concept (POC) and much less interested in understanding the problem space or seeking user validation of a product’s viability.
Jumping into a coded solution prematurely is not only expensive but far less flexible and for these reasons, less likely to be considered disposable.
Disposable is a key tenet of rapid prototyping. The other tenets are Fast, Efficient and Enough...
Introduction
In this article, I briefly share my experience and philosophy about supporting freelance communities and some practical advice for nurturing their ecosystems.
The Case For Freelance Symbiosis
I am no stranger to either freelancing or hiring freelancers. In fact, throughout my career, the companies I have founded and the projects I have managed have largely been staffed by freelance contractors. Recently, I calculated their number to be in excess of 1250 individuals.
Freelance is not for everyone, but for those who can make it work...
Not So Obvious
When I say, "Presentation matters", you might scoff, believing this to be so obvious, it doesn't bear mentioning. But, in fact, it does.
As design professionals we grow accustomed to developing ideas and reviewing work in progress. We “see” the comp or the rough idea in our mind’s eye for the finished work it will become. And at times we mistakenly project our comfort level onto others, assuming they can also see through the reality of work in progress to envision the finished product as we “see” it.
The truth is, no matter how carefully you position the work as “not finished”, “in-progress”, etc., people form opinions based on what you show them; not what you tell them it will be...
