You Only Get One Chance At A First Impression
Maybe you’re thinking that the title of this blog (and the answer it implies) is mere hyperbole. Nope. Still, there seem to be plenty of entrepreneurs who disagree. They insist, against all evidence to the contrary, that DIY marketing is a great way to gain market share while saving the company money. But in reality, amateur marketing almost never turns out to be a good use of precious resources. And chances are these efforts can actually do lasting harm to your business and its reputation. Allow me to explain...