Google Analytics is one of the best free tools that you can arm yourself with when you’re trying to understand why your website visitors act the way they do. Any business owner should be able to speak to what’s happening on their website. Even if you have seasoned professionals managing your digital marketing, it’s still a good idea to have a general understanding yourself. Here are 6 Google Analytics tools you need to be using...
The 2020 Coronavirus crisis and worldwide COVID19 pandemic, has grabbed our attention like nothing in our lifetime... For business owners and entrepreneurs, the notion of “business, as usual”, is not only impossible, it is hard to imagine when things will return to “normal” and what the new norm may feel like. But that in itself is not all bad...
As a freelance designer who works from home, I've basically been living in quarantine for years. In my solitude, I've had plenty of time to find ways to make it as pleasant as possible.
For those of us who have been involved with websites for some time (1995?), it is easy to forget that every day there are newbies to every topic under the sun… It’s in this spirit that we share this SEO primer...
This post is written as a shout out to passionate entrepreneurs everywhere who may be struggling to finance their venture. And while this “Dutch Uncle” advice may sound like heresy to some, it is informed by personal experience ...
To succeed today, every business in the world needs a strong digital presence. Like street signs or billboards do offline, a digital presence ensures that customers searching online will find their way to your local business.
In my last blog on creating the perfect profile picture, I linked to a few free photo editing options and suggested the best way to create a flattering, natural photo was to adjust brilliance, highlights, shadows, and color temperature. It’s incredibly easy to over-edit a photo and to walk away from it looking like a caricature of yourself...
With the ease and access of smartphone cameras (not to mention the ever-increasing quality of them) it’s easy to believe everyone a photographer. When an employer wants a current headshot, though, that pretense can splinter! Here are some of the best ways to guarantee a gorgeous headshot.
For some people, especially creatives, the word process conjures up mental pictures of onerous and creativity-stifling hurdles. These are likely the same people that see household budgeting as a hassle. In both cases, nothing could be further from the truth. Just as budgeting can be the gateway to financial freedom, process must be embraced as a creative enabler...
Boasting a reputation as a hub to tech startups and creatives, Nashville is buzzing with many supportive meetups and networking opportunities. On any given week, you can find pockets of cross-discipline creatives gathering all across the city. So many in fact, it’s hard to keep up! No worries, Mojo has you covered! Check out our NEW Mojo Event calendar!
Back in the early days of the world-wide-web, long before the release of the first smartphones, websites were designed strictly for desktop computer screens and the HTML structure was fairly simple. Today, things are radically different...
Recently, I spoke at Craft Content 2019. My topic was "Progressive Web Apps commonly referred to as PWAs.”
Designing a good user interface (UI) is key to the success of any software application. While people may expect products to be easy-to-learn and easy-to-use, this isn’t always the goal of an effective UI. In fact, the two concepts are more often than not in direct opposition to one another.
Whether you’re a student, entrepreneur, community leader, politician, or anyone in-between, it’s important to be intentional about understanding and curating a positive digital footprint.
Everyone wants a deal and website shoppers are no exception. And deals can be had IF you are committed to the process.
Here are the top 10 strategies to save you money on a new website...
This article is inspired by a talk I gave nearly three decades ago in the early days of interactive media. It was February of 1992 and I was leading a team of designers and programmers at a think tank imaginatively named GTE Imagitrek...
Email can be the hardest working tool in the digital marketer’s toolbox. When done right, it can also be the most effective. After all, a monthly email newsletter is a great way to stay connected with your customers, and it doesn’t have to be a lot of work...
Cascading Style Sheets, or CSS, as it is commonly referred to, is the coding language we website developers use to create the look and feel of your website. I've been using CSS for the better part of two decades. During that time there have been dramatic changes and improvements in how CSS works within websites. At MojoMediaPros, we value quality CSS to improve visual interest and usability across all devices...
Social media has become so ingrained in our society, we might be tempted to assume it’s a “fun” tool to utilize when time allows – especially when it comes to marketing your business. However, taking your business digital will require a significant investment of forethought and planning if your social media strategy is to be effective...
One of the fun things I get to do is mentor at the Nashville Entrepreneur Center. Over the course of several years mentoring many founders, I’ve come to understand how little practical understanding many first-time founders possess when it comes to establishing a marketing budget for their startup...
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