A Cord of Many Strands

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As We Emerge From a Pandemic, the Gig Economy Looks Healthier Than Ever

Anyone who follows me knows I’ve long been a supporter of the gig economy, and an active cheerleader for vibrant, sustainable freelance communities...

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5-Minute SEO Crash Course for the Do It Yourself Marketer

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SEO Guidance from the Pros on Marketing Your Business

Did we mention that this is an SEO Crash Course? Buckle up – if you're the dedicated, roll-up your sleeves do-it-yourselfer type, this article is for you. You don’t want to start marketing your business without these tools. 

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Freelancing 101.2: How to Start Promoting Yourself as a Creative Contractor Today

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Quick and important Lessons in Freelancer Marketing

Welcome to part two of our freelancer series, where we're giving you the scoop on how to promote yourself as a creative contractor. If you can fiercely follow the processes summarized below, then you’ll be at a great starting point for enjoying a fruitful and flexible freelancing career...

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The Power of a Really Good Mark

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Never Underestimate the Power of a Really Good Mark to Your Brand

Imagine presenting your preferred logo recommendation to a high-paying client and with much fanfare, you reveal an orange dot. Nothing else. A big orange dot. My knees are shaking just thinking about it...

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7 Keys to Creating Successful Integrated Marketing Campaigns

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What Is Integrated Marketing and Why Is It Important?

In short, Integrated marketing allows your company to create a strategic multi-channel marketing campaign that more effectively targets audiences through better alignment, clarity, and brand consistency...

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How to Tune Your Pitch Deck to Impress Investors

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Advice for Creating a Pitch Deck That Will Stand Out from the Competition

What is the actual definition of a pitch? Typically, a pitch is a one-time chance to position your business, product, or service and the value you are offering. It’s often your only shot at winning over an audience...

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7 Powerful Lessons To Be Learned From My Trash Guys

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A Little Trash Talk

We can all learn a ton about life, business, and effective client service by simply following the trash collection guys around my old neighborhood. Their names are Chris and Buck. The fact that I even know their names speaks volumes...

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No Marketing Is Better Than Bad Marketing

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You Only Get One First Impression

Maybe you’re thinking that the title of this blog (and the answer it implies) is mere hyperbole. Nope. Still, there seem to be plenty of entrepreneurs who disagree. They insist, against all evidence to the contrary, that DIY marketing is a great way to gain market share while saving money...

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The High Cost of Failing to Protect the Crown Jewels

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Domain Names — Way More than Branding

Having created websites and providing digital services to clients for the past 25 years, I feel like I’ve seen it all, including a lot of unnecessary drama around domain ownership and registration...

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Market like a big brand, even if you aren’t one yet.

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Introducing SmartStart — Comprehensive Digital Marketing For Modern Businesses

Earlier this year, I wrote a piece titled Entrepreneurship in the Face of Crisis for the MojoMediaPros blog. In it, I mentioned that we’ve been working on something pretty special...

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