In short, Integrated marketing allows your company to create a strategic multi-channel marketing campaign that more effectively targets audiences through better alignment, clarity, and brand consistency...
There are many opportunities to rank on the first page, but you must first do your homework about your audience and what content will meet the searcher's intent –going beyond keyword research to understand the searcher's journey...
Maybe you’re thinking that the title of this blog (and the answer it implies) is mere hyperbole. Nope. Still, there seem to be plenty of entrepreneurs who disagree. They insist, against all evidence to the contrary, that DIY marketing is a great way to gain market share while saving money...
Having created websites and providing digital services to clients for the past 25 years, I feel like I’ve seen it all, including a lot of unnecessary drama around domain ownership and registration...
Earlier this year, I wrote a piece titled Entrepreneurship in the Face of Crisis for the MojoMediaPros blog. In it, I mentioned that we’ve been working on something pretty special...
Humans are very adept at falling into ruts. The more we do something, and the better we get at doing it, the greater the inclination to keep on doing it the very same way...
Marketing is essential in making a business successful. Thanks to advances in technology, business owners now have more options than ever when it comes to marketing their business to attract new customers. One powerful tool that more and more business owners are using is marketing automation...
Google Analytics is one of the best free tools that you can arm yourself with when you’re trying to understand why your website visitors act the way they do. Any business owner should be able to speak to what’s happening on their website. Even if you have seasoned professionals managing your digital marketing...
For those of us who have been involved with websites for some time (1995?), it is easy to forget that every day there are newbies to every topic under the sun… It’s in this spirit that we share this SEO primer...
To succeed today, every business in the world needs a strong digital presence. Like street signs or billboards do offline, a digital presence ensures that customers searching online will find their way to your local business.
