To succeed today, every business in the world needs a strong digital presence. Like street signs or billboards do offline, a digital presence ensures that customers searching online will find their way to your local business. To assure this, you must be deliberate in crafting and adopting a local search strategy.
It might seem like the holiday season is far off, but with the 4th of July officially in the rearview mirror, there’s no better time to start planning. Let’s take a look at major themes you can focus on with your holiday campaigns...
From time to time, your business may require experts from your team to create content such as blog articles, email or website copy. Here, we’ve put together 3 quick tips for novice content writers on your team to seamlessly align with brand standards.
Whether you’re a student, entrepreneur, community leader, politician, or anyone in-between, it’s important to be intentional about understanding and curating a positive digital footprint.
Social media has become so ingrained in our society, we might be tempted to assume it’s a “fun” tool to utilize when time allows – especially when it comes to marketing your business. However, taking your business digital will require a significant investment of forethought and planning if your social media strategy is to be effective...
One of the fun things I get to do is mentor at the Nashville Entrepreneur Center. Over the course of several years mentoring many founders, I’ve come to understand how little practical understanding many first-time founders possess when it comes to establishing a marketing budget for their startup...
