How To Implement Effective Content Marketing Into Your Business Plan
Resources to Help You Become an Effective Creative Strategist
If you’ve been following this exclusive client education series thus far, then you’ve already learned the ins and outs of social media. Today, we’re giving you another valuable piece of the marketing strategy puzzle. With this quick read, you can expect to learn some insider guidance on content, which is a crucial piece when it comes to both acquiring new clients and keeping your current clients on deck. From using marketing automation to grow your business to copywriting tips for beginners to diving headfirst into creative thinking, to email landing page best practices, here’s some marketing expert insight that will help your business grow and thrive for years to come.
How Marketing Automation Can Grow Your Business
Instead of blasting (aka spamming) potential and current customers with marketing efforts that may not even align with their needs or interests, why not use marketing automation to help target specific customers with your specific products or services that will actually benefit them? Marketing automation services are incredibly handy as they track your customers’ online behaviors and then market to them accordingly.
In the article linked below, a MojoMediaPros marketing expert explains that marketing automation is a great way to send personalized targeted messaging. It also allows business owners to segment their customers by categorizing them based on their demographic details, interests, and behaviors. Thanks to reputable marketing automation platforms like Marketo, Pardot, Silverpop, or SharpSpring, you’ll have more time to devote to the creative side of campaigns and messaging too. It’s truly a win-win.
Copywriting Tips for the Novice Writer
Having a great copy is an absolute must in marketing. Whether it’s for your website homepage, blog, email campaigns, social media posts, or digital ads, it needs to be catchy, relatable, and for long-form copy – easy to scan and digest. With that said, not every business has someone on their team with copywriting experience. If you’re not outsourcing a marketing company, you may need someone on your team to step up to the plate.
In the article linked below, a Mojo pro provides a few tips to these novice writers. To start, you’ll want to research the company’s tone of voice. That means looking through all marketing materials – print and digital and getting a sense of the brand voice. Is it playful and conversational or more serious? You’ll then need to think about how you can effectively adopt this tone to your own writing style. Next, it’s important to think about your audience. Whether it’s a broader or more specific audience, consider their comprehension level of the topic so your language is appropriate and understandable. Finally, revisions are imperative to good copy! In addition to using spell and grammar checks, always reread your work multiple times for flow and accuracy. We suggest reading it out loud at least once, too.
Marketing That’s Daring and Unpredictable
As a business owner, it’s so easy to get stuck in a comfort zone. Yet, if you want to produce effective marketing that will really work, then surprising your audience with some twists on your classics is key. As explained by a Mojo marketing expert in the article linked below, make subtle changes to your current workspace as a means to gather new and fresh inspiration. Listen to music, turn the lights off, pour a drink – these are all ways you can change up your space, and hopefully, your creative thinking will follow suit.
You’ll want to branch out with the various marketing tools you use too. Sticking to something that’s always your go-to, tried-and-true won’t always allow for creative freedom. So don’t hesitate to find new ways of doing things – you might be surprised by the result!
Email Signup Pages that Actually Work
No matter how big or small your business, email marketing is a wonderful tool to communicate with your current and prospective customers. However, getting people to sign up for emails can be a challenge. In the article linked below, a Mojo Pro explains a few rules to make your email landing page and/or signup form effective.
Keeping the signup form simple and to the point is essential. Don’t ask for too much info. You want it to be as quick and painless as possible. We recommend asking for first and last names and email addresses. Next, be clear with your intentions – let your customer know what to expect in their inbox. If it’s weekly promotional emails, tell them! If it’s more or less than that, let them know what exactly they’re signing up for.
One of our best tips – reward them for signing up. A simple discount code or free shipping are both tricks that will work time and again. Lastly, encourage social sharing. Provide your new subscriber with links to share. Nothing beats word-of-mouth marketing.
Even if you don’t fancy yourself a creative person, it’s important to know the basics of content marketing in order to run a successful business. While outsourcing to a marketing agency is always a safe bet, sometimes the budget won’t allow for it. We suggest reading through each of the linked articles to gain a better understanding of what it all means for your business. With good working knowledge and execution of these content marketing principles, you should be in a better place in no time.