Search Engine Marketing
What is SEM?
SEM is an acronym for Search Engine Marketing, which refers to the practice of gaining website traffic by purchasing ads on search engines. Accordingly, SEM is also referred to as Paid Search and sometimes PPC or Pay-Per-Click. At one time, SEM had a broader meaning which included SEO, but today, in most circles, the term is exclusively synonymous with Paid Search.
The most popular Paid Search platform is Google AdWords. AdWords is an inexpensive and effective form of pay-per-click (PPC) advertising to attract new customers to the Company’s B2B and B2C landing pages. AdWords provides control over your advertising costs by allowing advertisers to set a maximum daily spend limit.
There is no one-size-fits-all solution when it comes to driving traffic to your virtual doorstep. It takes an intuitive and creative strategy based on your company’s unique qualities to bring you and your customers together.
The SEM Specialists at MojoMediaPros will use their expertise to develop thoughtful paid search campaigns for your products and services.
Fine-tuning and optimization of your SEM campaigns is an ongoing process. Over time, you will see:
- Increased conversion volume and quality
- Reduced cost per acquisition
- Improved ROI
Customer Engagement Optimization
Patience is the watchword in the early days of any SEM campaign. It takes time to optimize your campaigns.
Using keyword analysis and A/B Testing, we first optimize your ads, using minimal ad-dollars, until we are confident in our ability to consistently drive traffic to your site. Next, we A/B test your landing pages to determine which layouts and features convert best. With both sides of the equation fully optimized, then, and only then, can we open the advertising revenue spigot, confident in your revenue opportunity and return on investment.