Search Engine Optimization
The Art and Science of SEO
Every industry has its acronyms. Most remain obscure to the general public. There’s one acronym, however, that seems to be on the tip of everyone’s tongue. That acronym is "SEO". Search Engine Optimization is the art and science of making your website visible to search engines, so customers can find you. If customers can’t find you, they certainly can’t do business with you.
Google is, of course, the largest and most notable search engine, but it is not the only player in online search. For example, YouTube has emerged as the second largest search engine in the world and Amazon serves up roughly 3x more product searches each day than Google. In fact, there are 70+ sites that we follow and include in our local search identity management offering.
As Search Engines continue to evolve, our team utilizes its expertise and the many tools-of-the-trade to make sure customers are finding you.
We begin with a Search Engine Optimization audit evaluating your existing rankings and keyword analysis. SEO audits also identify technical opportunities to improve your web presence to be sure you are current with search engine best practices. Failure to stay current can actually hurt your rankings with Google and others.
Our SEO and Content strategists work together to determine the best strategy for your business, combining technical SEO best practices with engaging content to assure the 1-2-3’s of SEO:
- Your products and services are being found.
- Potential customers are visiting your site.
- Your content is satisfying the searcher’s intent, creating a sticky site that is more likely to convert.