Social Media Management
Authentic Customer Engagement
Your social media is an extension of your company's personality. While we can help you create and distribute content that aligns with your brand, we can’t replicate or impersonate the personal relationships you have with your staff and customers. Our job is to work alongside you to draw out what is unique about your company because that’s what will resonate with your audience — existing and potential customers — and, over time, build lasting relationships. MojoMediaPros works in the background to provide strategy, presentation, deployment, monitoring, and analytics to make sure your social media is consistently on-brand.
Why is Social Media important for businesses?
Social media provides an opportunity for you to engage your audience on a regular basis, in a very personal way, because, unlike email, social media offers multiple ways for your audience to interact. Whether it’s liking, commenting, messaging, or sharing, your audience is connecting with your company and expressing interest in what you are doing.
According to the Pew Research Center, 73% of American adults use YouTube, 68% use Facebook, 35% use Instagram, 29% use Pinterest, 25% use LinkedIn, and 24% use Twitter. All of these percentages have grown significantly over the past 5 years.
In addition to providing access to vast audiences, most social media platforms, especially Facebook and YouTube, offer extensive aggregated data about those people interested in your company. This data is an invaluable resource for highly targeted marketing. MojoMediaPros interprets audience data into meaningful content, delivering offers that are more likely to convert leads to prospects and prospects to customers.
Our Approach to Social Media Management
As with any marketing program, effective social media marketing begins with strategy. All of the services we offer are designed to work together to accomplish the goals set out in your Marketing Action Plan (MAP).
MojoMediaPros’ Social Media Management programs are designed to meet the specific needs of its clients. Programs can include:
- Social Media Profile Setup or Refresh
- Optimize About Information
- Benchmark Audience Data
- Set up call-to-action (CTA) Buttons and Automated Responses
- Optimize Settings for Best Performance
- Social Media Scheduling
- Automated Posts based on User Data
- Cross-promote Blog Articles and News
- Curate Content to fill Strategy Gaps
- Community Management/Social Monitoring
- Alert you when a comment or message needs your input.
- Respond to low-priority comments/messages with (i.e. “What are the dimensions of this product?” or “Are you open today?”)
- Monitor relevant mentions or hashtags
- Manage Contests & Giveaways, Polls, and Chats
- Social Media Performance Reporting
- Monthly Progress Reports on audience growth, engagement, and demographics.
- Monthly Analysis of post-performance, engagement, and relevance.
Social Media Mgmnt vs. Social Media Ads
Social Media Management
Social Media Management focuses on organic marketing. The main “cost” of these services are time and expertise. Keeping up with 2-6 social media platforms can get a little overwhelming. We are here to take some of that weight off your shoulders so that you can tackle the day-to-day operations of your company.
Social Media AdvertisingSocial Media Advertising, on the other hand, focuses on paid advertising, personalized for your audience. Armed with our knowledge of social media algorithms and nuances, we'll optimize your social media to be mobile-friendly, interactive, and personalized in order to build your online reputation and grow a loyal following.
Is Social Media Right for Your Business?
Social Media Marketing is here to stay. Although new platforms come and go, Facebook and Twitter have been around for over a decade now. Before the days of social media, people's connections were limited to those within their direct network — friends, family, friends of friends, their families, and so on. Think of social media as an amplification of that original network.
By posting relevant content, researching your audience, and engaging users, your company can leverage its “social media database” to produce qualified leads. A good social media strategy involves a lot of time and effort, but the payoff is exponential. Your audience will grow, followers will become prospects, and prospects will turn into long-lasting customers.