AMA Nashville - The NFL Draft 2019 - Marketing the Experience Nashville Style

With over 600,000 live attendees and over 53 million viewers watching on television and digital platforms, the 2019 NFL Draft was a global, cornerstone experience like none other. Through our city’s art, culture and people, the event elevated our city’s brand internationally further demonstrating why Nashville is indeed the “It” city. Get the unfiltered story from our panel of leaders behind the creation of the 2019 NFL Draft in Nashville as they share how Nashville got the opportunity to host the Draft and how our city planned, promoted and executed the most successful NFL Draft in history - and the biggest event Nashville’s history.

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