No Marketing Is Better Than Bad Marketing

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You Only Get One Chance At A First Impression

Maybe you’re thinking that the title of this blog (and the answer it implies) is mere hyperbole. Nope. Still, there seem to be plenty of entrepreneurs who disagree. They insist, against all evidence to the contrary, that DIY marketing is a great way to gain market share while saving the company money. But in reality, amateur marketing almost never turns out to be a good use of precious resources. And chances are these efforts can actually do lasting harm to your business and its reputation. Allow me to explain...

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The High Cost of Failing to Protect the Crown Jewels

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Domain Names — Way More than Branding

Having created websites and providing digital services to clients for the past 25 years, I feel like I’ve seen it all, including a lot of unnecessary drama around domain ownership and registration.

Let’s face it, these days your online domain name is probably the most critical aspect of your company’s identity. Not only is it the essence of your online brand, but when you factor in email communication, online sales activities, internal collaboration, and intranet resources, it’s no stretch at all to say your domain name is at the very core of your company operations...

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Market like a big brand, even if you aren’t one yet.

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Introducing SmartStart — Comprehensive Digital Marketing For Modern Businesses

Earlier this year, I wrote a piece titled Entrepreneurship in the Face of Crisis for the MojoMediaPros blog. In it, I mentioned that we’ve been working on something pretty special. Well, it’s finally launched, and we’re pretty excited...

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What You Need to Know About Marketing Automation

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How Marketing Automation Can Grow Your Business

Marketing is essential in making a business successful. Thanks to advances in technology, business owners now have more options than ever when it comes to marketing their business to attract new customers. One powerful tool that more and more business owners are using is marketing automation...

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Entrepreneurship in the Face of Crisis

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The Gift of Adversity

The 2020 Coronavirus crisis and worldwide COVID19 pandemic, has grabbed our attention like nothing in our lifetime... For business owners and entrepreneurs, the notion of “business, as usual”, is not only impossible, it is hard to imagine when things will return to “normal” and what the new norm may feel like. But that in itself is not all bad...

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How to Craft A Successful SEO Strategy in 2020

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A Beginner’s Guide to SEO in 2020!?!?

For those of us who have been involved with websites for some time (1995?), it is easy to forget that every day there are newbies to every topic under the sun… It’s in this spirit that we share this SEO primer...

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5 Survival Rules Every Entrepreneur Absolutely Needs To Know

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Life-hardened Founder’s Advice 

This post is written as a shout out to passionate entrepreneurs everywhere who may be struggling to finance their venture. And while this “Dutch Uncle” advice may sound like heresy to some, it is informed by personal experience ...

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How to Engage the Nashville Creative Community

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MojoMediaPros Events Calendar – Your Guide to Connecting with Creatives in Nashville

Boasting a reputation as a hub to tech startups and creatives, Nashville is buzzing with many supportive meetups and networking opportunities. On any given week, you can find pockets of cross-discipline creatives gathering all across the city. So many in fact, it’s hard to keep up! No worries, Mojo has you covered! Check out our NEW Mojo Event calendar!

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Top 5 Social Media Best Practices for Business

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A Digital Marketing Pro Breaks Down Social Media Best Practices For Entrepreneurs

Social media has become so ingrained in our society, we might be tempted to assume it’s a “fun” tool to utilize when time allows – especially when it comes to marketing your business. However, taking your business digital will require a significant investment of forethought and planning if your social media strategy is to be effective...

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Your Startup: How to Plan a Marketing Budget

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FREE Download: Practical Tips On How to Plan Your Startup Marketing Budget

One of the fun things I get to do is mentor at the Nashville Entrepreneur Center. Over the course of several years mentoring many founders, I’ve come to understand how little practical understanding many first-time founders possess when it comes to establishing a marketing budget for their startup...

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