No Marketing Is Better Than Bad Marketing

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You Only Get One Chance At A First Impression

Maybe you’re thinking that the title of this blog (and the answer it implies) is mere hyperbole. Nope. Still, there seem to be plenty of entrepreneurs who disagree. They insist, against all evidence to the contrary, that DIY marketing is a great way to gain market share while saving the company money. But in reality, amateur marketing almost never turns out to be a good use of precious resources. And chances are these efforts can actually do lasting harm to your business and its reputation. Allow me to explain...

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The High Cost of Failing to Protect the Crown Jewels

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Domain Names — Way More than Branding

Having created websites and providing digital services to clients for the past 25 years, I feel like I’ve seen it all, including a lot of unnecessary drama around domain ownership and registration.

Let’s face it, these days your online domain name is probably the most critical aspect of your company’s identity. Not only is it the essence of your online brand, but when you factor in email communication, online sales activities, internal collaboration, and intranet resources, it’s no stretch at all to say your domain name is at the very core of your company operations...

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Market like a big brand, even if you aren’t one yet.

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Introducing SmartStart — Comprehensive Digital Marketing For Modern Businesses

Earlier this year, I wrote a piece titled Entrepreneurship in the Face of Crisis for the MojoMediaPros blog. In it, I mentioned that we’ve been working on something pretty special. Well, it’s finally launched, and we’re pretty excited...

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Creativity needs to be dangerous and unpredictable.

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When everything becomes a little too comfortable and controlled, it’s easy to produce work that’s devoid of surprises.

Humans are very adept at falling into ruts. The more we do something, and the better we get at doing it, the greater the inclination to keep on doing it the very same way. We tend to repeat actions and patterns that evoke positive responses from others. Which can be a good thing — for a while anyway...

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What You Need to Know About Marketing Automation

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How Marketing Automation Can Grow Your Business

Marketing is essential in making a business successful. Thanks to advances in technology, business owners now have more options than ever when it comes to marketing their business to attract new customers. One powerful tool that more and more business owners are using is marketing automation...

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6 Google Analytics Tools You Need To Be Using

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Free Tools to Improve Your Digital Marketing Prowess

Google Analytics is one of the best free tools that you can arm yourself with when you’re trying to understand why your website visitors act the way they do. Any business owner should be able to speak to what’s happening on their website. Even if you have seasoned professionals managing your digital marketing... 

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How to Craft A Successful SEO Strategy in 2020

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A Beginner’s Guide to SEO in 2020!?!?

For those of us who have been involved with websites for some time (1995?), it is easy to forget that every day there are newbies to every topic under the sun… It’s in this spirit that we share this SEO primer...

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Local Search is The Modern Day Storefront

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Local Search Success Requires a Strong Digital Presence

To succeed today, every business in the world needs a strong digital presence. Like street signs or billboards do offline, a digital presence ensures that customers searching online will find their way to your local business.

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Why You Should Start Planning For The Holidays Now

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Get Ahead of the Season and Drive Your Holiday Sales

It might seem like the holiday season is far off, but with the 4th of July officially in the rearview mirror, there’s no better time to start planning. Let’s take a look at major themes you can focus on with your holiday campaigns...

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Write Better Content Now with These 3 Quick Tips

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3 Quick Copywriting Tips for the Novice Content Writer

From time to time, your business may require experts from your team to create content such as blog articles, email or website copy. Here, we’ve put together 3 quick tips for novice content writers on your team to seamlessly align with brand standards.

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How to curate your digital footprint — and why it matters!

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While interests and trends change, your digital footprint is a legacy that will remain for years to come.

Whether you’re a student, entrepreneur, community leader, politician, or anyone in-between, it’s important to be intentional about understanding and curating a positive digital footprint.

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Top 5 Social Media Best Practices for Business

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A Digital Marketing Pro Breaks Down Social Media Best Practices For Entrepreneurs

Social media has become so ingrained in our society, we might be tempted to assume it’s a “fun” tool to utilize when time allows – especially when it comes to marketing your business. However, taking your business digital will require a significant investment of forethought and planning if your social media strategy is to be effective...

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Your Startup: How to Plan a Marketing Budget

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FREE Download: Practical Tips On How to Plan Your Startup Marketing Budget

One of the fun things I get to do is mentor at the Nashville Entrepreneur Center. Over the course of several years mentoring many founders, I’ve come to understand how little practical understanding many first-time founders possess when it comes to establishing a marketing budget for their startup...

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